- 90% of home buyers searched online during their home buying process [NAR]
- Real estate related searches on Google.com have grown 253% over the past 4 years [NAR]
Studies have suggested that if a buyer doesn't like what they see in the first three photos of your listing, they will move on to the next home in the search. They have to fall in love with your home in three clicks or we have missed our chance. So, what do we do?
The First Photo
What was the first thing that caught your attention when you bought your home? Generally, people are anticipating a shot of the "outside front" view of a home. It gives them an idea of curbe appeal, location, home size, and style. How do we maximize the affectiveness of our first photo?
- Adding new mulch and seasonal flowers to brighten up a front view
- Mow, trim bushes, edge sidewalks
- Make sure your gutters are cleaned out and straight
- Power wash and repainting or touching up the paint on the exterior of your home
- Don't take photos with cars in the driveway
A few minor items like the above will bring lots of attention not just from the online consumer, but from your neighbors and passer by’s.
The Second Photo
What is your favorite feature of the interior? Do you have a beautiful kitchen? And amazing master? Incredible living space? Tranquil sitting area? Secret garden int he back yard? What sold you on the inside of your home? That’s the 2nd picture you want to use! Most of the time we walk the potential buyer through the home starting with the Living Room and then Kitchen, and then Dining, and then Masterbedroom, however, if your home has a special spot, or something spectatular and unique, feature that photo 2nd! To get the most out of your interior photos:
- Declutter, Depersonalize, Pack up, and Clear all your surfaces!
- Make sure the lighting is all the same hue
- Take photos at the right angle! (Not too high, not too short, not pointed at the ceiling, not pointed at the ground)
The Third Photo
A buyer cannot be curious and close minded at the same time. With our 3rd photo, we need to add intrigue! Show a large room that leads to another interstesting space that the buyer has not seen yet. Start to walk the buyer through your home if you haven't already started with the 2nd photo. Start making each photo lead to the next photo. This generally keeps buyers clicking! The more they see, hopefully, the more interested they become in your home!
General tips for "the rest" of your photos:
- Make sure your agent is using a professional real estate photographer
- Make sure the photos are compressed correctly so that they don't look "pixley" and distort your home showing your home in a bad light.
- Don't use a "fisheye lense" to try to make your home look larger. It distorts the photos!
- And please don't appear in the reflection of any of your photos!! 😂
We hope this will help you as you list your property to get the most out of your first 3 photos and get more showings from online searches!
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